Understand your Backlink Analysis report

Backlink Analysis summarizes links from other websites to your selected domain, using Semrush data. Use it to understand the shape of your backlink profile over time.

Open the report

Open Backlink Analysis and check the account and selected site. Use the site selector to choose another site if needed.

You need a custom domain and access to Backlink Analysis. No mapped domain means you need to connect a domain. Unlock Backlink Analysis means your account does not currently have access; Upgrade now opens the available upgrade flow.

Backlink Profile

• Authority Score — Semrush’s proprietary 1–100 measure of domain strength, combining link quality, estimated organic traffic, and signs of spam. Higher is stronger on this scale; it is not a Google ranking score or a ranking guarantee.
• Total Backlinks — links Semrush reports pointing to your domain.
• Referring Domains — distinct domains those links come from.

For example, ten links from one website can count as ten backlinks and one referring domain. A rise in total links does not necessarily mean more websites are linking to you.

There’s no Authority Score target: compare with similar sites and watch your trend. Semrush explains the score and its limits.

Backlink Attributes

The report separates link attributes from the form a link takes:

• Followed — links without a nofollow attribute.
• Nofollow — links marked with the nofollow attribute.
• Sponsored — links marked as paid or sponsored.
• UGC — links marked as user-generated content, such as comments.
• Text, Image, Form, and Frame — categories describing how the link appears in the source content.

These categories describe the reported links; they do not promise a particular ranking effect.

Backlinks over time

This chart shows backlink totals over the recent four-week window. Use it to see changes in the reported link count alongside your current profile.

Missing data and next steps

Backlink data is refreshed weekly. No backlink data yet or No backlink history for this range yet means the report has no available data for that section; it does not prove no links exist.

New data can take a few days to appear.

Recheck the selected site and domain. If data remains unavailable, use the help drawer’s Support tab with the message shown.

For ways to build relevant links, see Off-page SEO and backlinks.