Marketing Strategy
27 articles
Crafting A Winning Strategy
Carrot’s Recommended Strategy = HybridAs the industry continues to shift, the market is moving more and more towards a “one solution” model for sellers. Those experts who can deliver sellers multipl…Define Your PositioningOne of the largest influencers in the success of your business is how you position yourself in the market.Start Here | Building A Business With Consistent ProfitsIn your first year at Carrot, our focus is to help you build more consistent leads and profits. When you have consistency, you can buy back your time and move t…
Craigslist Marketing
Evergreen Marketing Strategy
Blog Content SEO StrategyIn this tutorial, we’ll dig into the strategy behind creating blog content for SEO and generating leads for your business.Building CredibilityAny marketing you do creates online demand. How?Citations for SEO – An IntroductionTrying to improve your site’s rankings? In addition to on-page SEO and creating helpful content, you’ll also want to spend some time on off-site SEO, starting b…Core Conversion PagesDive into the video below to learn more about what Core Conversion Pages are and how to leverage them on your Carrot website!Core Web Vitals & Page SpeedIn this tutorial, we will walk through Google’s Core Web Vitals update and the do’s and don’ts that come along with it.Creating Authority ContentAuthority content essentially documents what you’re already doing in your business. It showcases your expertise and knowledge to build authority and trust with…Differentiate with DesignWe know it’s important to you that your site “doesn’t look like every other website.” Your website is your online business card and should reflect your brand’s…Intro | Meet Your Authority HubBeing an authority in your market means you are trustworthy. And having an online authority hub is having a website that continues to build that trust, show you…Intro | The Evergreen Marketing PlanEvergreen vs. Hamsterwheel MarketingSEO BasicsSearch engine optimization (SEO) is the practice of making improvements both on your website and off-site to increase the visibility of your website in search e…Writing Unique ContentUnique, helpful content is essential for getting noticed by Google, and it’s a proven strategy for successful websites. While Carrot gives you a head start with…
Fb Marketing
Facebook Retargeting Pixel: Custom AudiencesFacebook retargeting pixels can have a specific audience added under a single pixel. This will allow you to simplify marketing by using one pixel for all of you…How to Add a Facebook PixelIn order to run any Facebook Ads that send traffic to your website, you need to make sure your Facebook Pixel (Tracking Code) is placed correctly on your Carrot…Intro to Facebook MarketingFacebook Marketing is one of the cheaper but more effective ways to find motivated sellers & that’s why we are going to help guide you on how best to use it wit…
Ppc Marketing
Scale Online Marketing
Crafting A Winning Marketing PlanMarketing should be purposeful and part of a plan. Not something you do “whenever I can get to it.” Not something you think you can “outsource so someone else c…CRM + Follow-Up SequenceCarrot CRM has the features you need to convert qualified leads into deals, plus customization options to align with the way you work. Stay organized, focus on…Overview of Analytics & IntegrationsMore than likely Carrot isn’t the only software you’re using. Many of our members also take advantage of CRMs, email-list software, and other online tools.
General
Determine The Location Focus of Your Home PageOne of the most common strategy questions that we hear from Carrot customers is:Intro to Craigslist MarketingCraigslist and other classified ad sites get a bad rap these days. But, we find great deals consistently pulled out of Craigslist. Craigslist can be great for p…Keyword CannibalizationWhat is it? Well, keyword cannibalization is a common problem that can significantly impact any website’s search engine optimization (SEO) efforts. It occurs wh…Location Page StrategyA location page is simply a page that targets a specific prospect avatar in a specific geographic location.Niche Authority Builder Overview and TrainingThe Niche Authority Builder is Carrot’s easy-to-use tool that helps you attract more qualified leads to your real estate website. It works by creating a network…