Choose and buy a domain for your Carrot site

Buy your domain from a domain registrar, the company that manages its registration. Then connect it to your Carrot site. Carrot hosts your website; your registrar manages the domain.

Choose a name

Choose a name that builds trust with sellers and buyers, online and offline. A name that people can remember, spell, and say aloud does more for you than one built for search engines.

• Stay on brand. Your business name is the strongest starting point.
• Keep it simple. Make it easy to read, type, and pronounce.
• Skip dashes and numbers. Avoid spellings you’ll need to explain.
• Avoid trademarks and competitors’ names. They can cost you the domain later.
• Avoid vague or generic names. Visitors should be able to tell who you are.
• Go with .com or .net. People expect them and type them by default.

Names that tell people who you are or what you do work well for real estate investors. For example:

• KindHouseBuyers.com names the company and what it does.
• RichardBuysHouses.com says who you are and what you do.
• SellMyHouseFastDenver.com names the seller’s goal and your market, though it is longer to type.

Does the name affect SEO?

Only a little. Your domain name isn’t a direct Google ranking factor, so don’t choose a name for SEO alone. A keyword or your city can help visitors see what you do, but it isn’t required. Long, keyword-packed names are harder to remember and can weaken your credibility. A memorable brand helps your search results indirectly: people search for it, return to it, and recommend it.

Choose a registrar

You can buy a domain through Hover, Namecheap, or another registrar. Before purchasing, check its registration and renewal terms and whether you can edit DNS records to connect the domain to Carrot.

Choose a company that focuses on domains. Website builders such as Wix and Squarespace sell domains meant for sites on their own platforms, and they can make it harder to connect one to a site hosted elsewhere.

Hover offer: your first order through this link comes with a 10% discount automatically applied at checkout!

Carrot is an affiliate partner with Hover and Namecheap and may receive compensation for referrals through these links.

Connect the domain you bought

Follow Connect your custom domain. Use both records your Carrot Domain page shows and your registrar’s instructions to save them.