Read your Google Search Performance report

Search Performance shows Google Search Console data for your selected site: how often it appeared in search and how people reached it.

Open the right report

Your site needs a custom domain and a working Google Search Console connection.

1. Open Search Performance.
2. Check the account and selected site. If needed, use the site selector to choose the site you want to review.
3. Choose Last 7 days, Last 30 days, or Last 90 days. The report reloads for that range; the default is Last 90 days.

Check that Performance over time, Queries, and Pages show data or a specific empty/error state for that site. A successful connection alone does not confirm data is available.

What the numbers mean

• Clicks — clicks from Google search results to your site.
• Impressions — appearances of your site in search results, under Google’s counting rules.
• CTR — click-through rate: clicks divided by impressions, shown as a percentage.
• Position — average position of your site’s highest result for the searches included. A lower number is better; it is not one fixed ranking for every searcher.

Queries lists search phrases Google reports. Pages lists result-page URLs. Each table has a Filter… field plus Next and Prev controls for the returned rows.

Use the report to choose what to review

A page with many impressions and few clicks is a candidate for reviewing whether its title and content answer the searcher’s question. For example, 10 clicks from 1,000 impressions is a 1% CTR; that alone does not explain why people didn’t click.

To change content or per-page SEO on your site, use its page editor. Dashboard SEO reports show results; the site’s Site Admin → SEO opens its SEO configuration. See on-page SEO before making changes.

Missing data or a different total?

• Connect Search Console or Reconnect Search Console — follow the connection guide.
• Connecting to Google Search Console — authorization may still be completing. Refresh shortly, as the notice suggests.
• No data for this range yet — new data can take a few days to appear. Try another available range. An empty table is not proof your site has never appeared in Google.
• Couldn't load this data — for an ownership or permission problem, use the Google-owner handoff below. For other errors that persist after refreshing, use the help drawer’s Support tab with the message shown.

For an ownership or permission problem, ask the Google account owner to connect, or to add you as an owner in Search Console. See Google’s owner and permission help.

Carrot requests data through yesterday, so don’t treat the report as a live view of today’s searches. Google also omits some query details for privacy. Google’s Performance report guidance explains these limits.

Clicks are not the same as visitors: a click counts a search-result action; visitor analytics measures visits from multiple sources. Check the site, range, and metric before comparing reports.