Find keyword ideas with Keyword Explorer

Keyword Explorer finds keyword ideas and estimates from Semrush. Researching a phrase does not add it to your website or start tracking it.

Search a phrase or domain

Keyword research requires access through your membership or SEO Tools. If Unlock keyword tracking appears, review the available access options; agency-managed accounts may need to contact their agency.

1. Open Keywords and check the account.

2. In Keyword Explorer, enter a phrase such as sell my house fast in Keyword or domain. To research a website, enter its domain instead.

   If Keyword Explorer is hidden for a site without a domain, connect that site’s domain first. In a multi-site account, you can instead choose All sites.

3. Select Search Keywords.

4. Review the returned keyword ideas or the domain’s ranking keywords. If available, select Load more for additional results.

Check: The results heading names the phrase or domain you searched. A phrase search returns ideas; a domain search returns keywords that domain already ranks for in Google.

Read the result columns

• Keyword — the phrase to consider.
• Volume — estimated monthly searches in the U.S. dataset, not visits your site is guaranteed to receive.
• Difficulty — Semrush’s estimated difficulty of ranking for that keyword, on a 0–100 scale. Higher means harder.
• Position — in domain results, that domain’s reported Google ranking for the phrase.
• Traffic % — in domain results, the estimated share of its organic traffic attributed to that phrase.

No keywords found?

If you see No keywords found for that search, check the spelling and try a shorter phrase or a version without the city name. For example, try sell my house after a search for sell my house Roseburg returns nothing. No result is not proof that nobody searches for the phrase.

If searches keep failing, use the help drawer’s Support tab with the search term and message shown.

Choose your next keyword

Consider relevance to your business alongside volume and difficulty. A broad, high-volume phrase may attract people outside your market; a more specific phrase may fit the service you offer.

You can track keywords Keyword Explorer finds; if yours isn’t listed, try a shorter or similar search.

To monitor a result, follow Track your keyword rankings. To use it in a page, follow the on-page SEO guide. Tracking a keyword and editing page content are separate actions.