Track your keyword rankings

Track selected keywords to monitor your site’s Google positions over time. Adding a keyword starts tracking work; it does not change your page content or guarantee a ranking.

Add a keyword to tracking

You need permission to manage the site’s keywords, a connected custom domain, and remaining keyword capacity. Keyword research also requires access through your membership or SEO Tools. Limits vary; use the allowance shown for your site or agency.

You can track keywords Keyword Explorer finds; if yours isn’t listed, try a shorter or similar search.

1. Open Keywords and check the account.
2. If the account has multiple sites, select the intended site. If it needs a domain, follow Connect a domain before tracking.
3. In Keyword Explorer, enter a phrase or domain in Keyword or domain, then select Search Keywords. See Keyword Explorer if you need help choosing a result.
4. On a result you want to monitor, choose the intended domain in Track on site if that selector appears.
5. Select Track.

Check: The result shows Tracking for that site, and the keyword appears in the tracked list. Its position may still be — while ranking data is unavailable; a saved row is not a completed ranking report.

At the tracking step:

• That keyword is already tracked on this site — find its existing row instead of adding it again.
• That site needs a mapped custom domain — connect the domain first.
• That site is at its keyword limit — review the displayed allowance. If your agency set the limit, contact the agency; otherwise review any Get a Keyword Pack option shown. Untracking an unneeded keyword deletes its history, so read the section below before freeing a slot that way.
• We couldn't add that keyword — use the help drawer’s Support tab with the site, keyword, and message shown. For a permission error, ask your account owner about access.

Reviewing the data

Choose a site to see only its keywords, or All sites for the account view.

• Position — the latest available ranking; a lower number is better.
• Change — movement in the latest ranking comparison. A positive change is an improvement: moving from position 5 to 3 is +2.
• Volume — estimated monthly search volume for the phrase.
• 6-mo history — the available weekly position history over six months.

The overview counts keywords in Top 3, Top 10, Improved, and Declined. A missing position is not a confirmed zero or first-place result.

Missing or older data

New data can take a few days to appear. If the keyword is listed but has no position, check again later. If data stays unavailable, use the help drawer’s Support tab with the site and keyword.

Existing tracked history remains readable after a membership downgrade. That does not promise continued data collection or access to new keyword research.

Stop tracking a keyword

Untracking deletes the keyword’s position history. Save any information you need before continuing.

1. In Keywords, find the keyword on the intended site.
2. Select Untrack and confirm the prompt.
3. Check that its row disappears from that site’s tracked list. If it remains or an error appears, use the help drawer’s Support tab.