Understand your Domain Overview report

Domain Overview combines your site’s organic-search trends with a backlink summary. It helps you decide which report to explore next.

Open the report

Open Domain Overview and check the account and selected site. Choose another site with the site selector if needed. A custom domain must be connected before this report can load.

If you see No mapped domain, follow Connect a domain or the domain guide.

Organic Profile and Organic Visitors

• Total Keywords — Semrush’s count of keywords for which the domain ranks in Google’s top 100 results. This is broader than the keywords you choose to track.
• Organic Visitors — Carrot’s organic-visitor analytics for the most recent weekly period. This comes from visitor analytics, rather than Semrush’s keyword estimates.
• Percentage changes — comparisons with the preceding weekly period. Changing the chart’s date range does not change these weekly comparisons.

Organic keywords and Organic traffic

Choose 1 month, 6 months, 1 year, or 2 years to change the chart window. The default is 6 months.

• Organic keywords — keyword counts grouped by position: Top 3, 4-10, 11-20, 21-50, and 51-100.
• Organic traffic — the organic-visitor trend from Carrot analytics.

For example, rising keyword counts can show wider search visibility while visitors stay flat. The two charts measure different things; one does not guarantee the other will rise.

Use Keywords to monitor selected phrases, or Search Performance for Google-reported clicks and impressions.

Backlink Profile

• Authority Score — Semrush’s relative measure of domain strength; it is not a Google score. There’s no target: compare with similar sites and watch your trend.
• Total Backlinks — the number of links Semrush reports pointing to your domain.
• Referring Domains — the number of distinct domains linking to it. Several links from one website can increase backlinks without increasing referring domains.

For attributes and backlink history, open Backlink Analysis. Those details are separate from Domain Overview.

Missing data

The report labels its data as refreshed weekly. No organic data yet, No backlink data yet, or an empty chart means there is no data available for that section or range; it is not a measured zero.

New data can take a few days to appear.

Check the selected site and try another chart range. If the report remains unavailable, use the help drawer’s Support tab with the section name and message shown.